Decision
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NRR
—
net revenue retention
GRR
—
gross revenue retention
Expansion
—
monthly upsell rate
Revenue Growth
—
month 1 → month 12
Growth Quality
—
acquisition vs. retention
Load data to see summary.
12-Month Net Revenue Change
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📖 WHAT YOU'RE LOOKING AT
This waterfall shows how revenue moves from Month 1 to Month 12. Each bar represents a driver: new customer revenue added, expansion from upsells, and churn removed. A wider green gap vs. red churn bar means the growth engine is outpacing losses.
Month 12 Ending Revenue
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📖 WHAT YOU'RE LOOKING AT
Each month's bar is split by revenue source: base revenue carried forward, new customers added, expansion from upsells, and churn lost (red, below zero). If churn bars are large relative to new+expansion, the growth engine is leaking — focus on retention before scaling acquisition.
12-Month Cohort Retention
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📖 WHAT YOU'RE LOOKING AT
Each row is a cohort of customers who started in the same month. The columns show what percentage are still active at Month 0, 1, 2, 3, 5, 8, and 11. Green = strong retention (80%+), amber = moderate, red = high churn risk. Diagonal patterns (each cohort dropping fast) signal a product or onboarding problem that compounds over time.