Decision
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    Board View — Executive Summary

    Capital Health
    —
    Runway
    —
    Funding Requirement
    —
    Primary Risk
    —
    Top Levers
    —
    Recommendation
    —

    Capital Allocation — Growth Investment Scenario

    Model the operational impact of a growth investment without complex valuation math. Focused on payback and runway impact.

    Working Capital — Cash Flow Timing Impact

    Simple approximation for planning purposes. Not a full balance sheet model.

    1. CAC / LTV Engine

    Customer Acquisition Economics

    Payback Sensitivity — Stress Testing Assumptions

    2. Contribution Margin Analysis

    Monthly Contribution

    Contribution Margin Trend

    3. Run-rate Forecasting

    Forward Projection

    MRR & Customer Projection

    4. Cash & Runway Impact

    Liquidity & Survival Analysis

    Strategic Implication: Understanding runway is critical for capital allocation decisions. If runway < 12 months, growth initiatives compete with survival. If runway > 24 months, you can invest aggressively in scaling.

    5. Integration Into Enterprise Financial Model

    Unit economics doesn't live in isolation. Each metric feeds into enterprise-level planning and decision-making.

    CAC → Operating Expense
    Customer acquisition costs flow into Sales & Marketing budgets. Rising CAC increases OpEx and pressures EBITDA margins.
    ↓
    Churn → Revenue Forecast
    Monthly churn directly reduces ARR growth. A 5% churn rate means you lose 5% of your revenue base every month, requiring constant new customer acquisition just to maintain revenue.
    ↓
    Payback → Cash Flow Timing
    Longer payback periods create working capital needs. If payback is 18 months but you're growing 10% monthly, you need external capital to fund the working capital gap.
    ↓
    Burn → Balance Sheet & Capital Needs
    Monthly burn determines how much cash you need on the balance sheet. High burn with long payback means frequent fundraising. Low burn with short payback enables organic growth without dilution.
    CFO Takeaway: Unit economics is the engine that drives the entire financial model. Improving LTV:CAC by 20% doesn't just make sales more efficient—it reduces OpEx, extends runway, delays the next fundraise, and improves company valuation by demonstrating capital efficiency.
    Scope Note: This module focuses on SaaS unit economics and cash runway. It does not fully model working capital schedules such as:
    • AR (Accounts Receivable) timing and collection
    • Deferred Revenue unwinding
    • AP (Accounts Payable) payment timing
    • Inventory (not applicable to SaaS)
    Future Enhancement: Full working capital modeling would connect billing cycles, payment terms, and cash conversion cycles to provide a more complete liquidity picture.

    What This Demonstrates

    Growth Analytics That Doesn't Lie
    Moving beyond vanity metrics to understand true unit profitability, payback dynamics, and sustainable scaling models.
    Finance-Grade Unit Economics
    CAC/LTV with churn sensitivity, contribution margin decomposition, and run-rate forecasting built for decision-making.
    Scenario-Driven Risk Visibility
    Instant upside/downside modeling with risk flagging for churn spikes, negative CM, and extended payback periods.